Featured Post
What makes content go Viral?
In my opinion, I believe for a marketing initiative to go viral, the content must resonate with a large number of targeted audiences. A viral effort usually starts when a user decides to share relevant content and creates this momentum of friends and their friends sharing every second of the day; none stop creating a tsunami wave of postings. Imagine the two billion Facebook users, 1.5 billion YouTube users, and between Instagram and Twitter, there are another billion users. That is over 4 billion individuals sharing and sharing content that originated from one source – that’s viral marketing.
The top five characteristics of a viral campaign are as follows.
- Content must be original and emotionally impacting
- Focus content on a specific target audience to launch virality
- Content requires user participation – interactive content
- A viral campaign must have a purpose – like a cause
- Must be organic and timely
A Magnet can be a Powerful Force to Move the Impossible
Robert Soto
Emotionally charged videos are the most impacting because when content connects with audiences, it becomes a magnet with powerful forces to move the impossible. Love has no labels, and love is kind delivers an emotional theme. This video has generated over 60 million views since 2015.
Virally charged videos start by creating messages that consumers could get behind: authentic words that support positive and empowerment and speak to significant issues. Motivate consumers regardless of demographics background to share and champion.
Your future is created by what you do today, not tomorrow!
Law of Inspiration
Focusing on high-quality content is the utmost first step to any marketing campaign, and for content to go into motion for a viral effect, high-quality content is an absolute requirement. There are other factors that must come into play for virality; however, one must know that for a viral effect, the content will determine for you if it will happen.
When Sony made their Bravia TV advertisement, the product was not even seen throughout the advertisement but yet everyone who seen the video remembers it.
Content requires user participation – interactive content. Did you know that 90 percent of consumers report that they want more visual and interactive content? Anytime you can enlist your audience to want to participate, this effect will gain connectivity. That is what marketers want to achieve is connectivity with their audiences.
If there is support for a cause for the right or wrong reasons, it is likely to go viral. One of the features of the digital age is that anyone’s word or actions can go viral, whether they intend to or not. One way to define viral marketing is as an electronic work-of-month. Anytime a social media enthusiast promotes within their circle of friends. If this enthusiast consistently delivers high-quality content, there are higher probabilities rate that this enthusiast can create viral campaigns.
Viral campaigns must be organic and timely. Organic means free in the world of social media, and time is all about what is going on in the world to associated content to help move things along for a viral effect.
Latest Posts
Follow Me
Get new content delivered directly to your inbox.
The Soto's Blog Pages 